The Power of

In the Era of Hyper-Complexity
Brands That Get Culture
Disrupt, Break Through and Grow

We believe in the power of culture to connect ideas, people, and business for good.

Culture+ is a cultural innovation network and purpose-driven creative and marketing ecosystem

that connects, invests in, and champions bold creators, entrepreneurs, and enterprises to move culture forward — and shape business and society for good.

Not a Holding Company.
A Culture-Powered Network.

We’re a new kind of network —a constellation of creators, consultancies, agencies, and innovation partners, some wholly owned, others purposefully partnered.

All united by a shared goal: Unlock the power of culture in motion — globally and in the new mainstream.

We build capabilities that boost brands.

We create value through collaboration.

And we move with culture to drive what’s next.

Culture Is the Global Growth Engine

Culture has never been a side story — it’s always been the source.
Now, it’s the strategy. Decentralized. Creator-led. Global by default.

$2.25T global cultural economy

fueling every sector (UNESCO)

100% of U.S. growth

driven by diverse, culture-powered groups

Gen Z is 50% multicultural —

the first truly culture-native generation

Creator-led brands

are scaling 2x faster than traditional brands (McKinsey)

Culture is the new mainstream.
And the next wave of billion-dollar
businesses will rise with it.

Born from a dream, necessity, and vision, CIEN+ and Culture+ emerged when Lili Gil Valleta and Enrique Arbelaez, then at Johnson & Johnson, couldn’t find the company partner they needed.

They envisioned a firm where strategy, creativity, and cultural intelligence ignite real impact.

More than agencies, they built transformation partners—where culture fuels growth and brands unlock the extraordinary.